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Thursday, June 25, 2009

How Businesses That Support Particular Minorities Are Thriving in This Struggling Economy

As all Americans know at this point, the country and all of it's citizens have been affected by the troubled economy. It has touched and hurt all Americans whether they are multi-millionaires who have lost millions in the stock market or the person that was living paycheck to paycheck and lost their job when the auto plant closed nearby. There is however, one particular area of business that seems to be carrying on as business as usual. It is a small subgroup that specializes in catering to certain niches of people.

Two examples of these businesses are an Atlanta real estate company that is owned by African Americans and attracts many African Americans in that area that only choose to frequent businesses owned by other African Americans if they can. Another example is the highly supportive gay Atlanta community that often feels discriminated each day and like to frequent businesses that are open to other gay citizens in their community without discrimination. These two groups are just two examples of people that are willing to make the extra effort to use a business that is supportive or owned by someone like them.

Our country has come a long way over the years in accepting various minority groups in our society whether it is their race, religion, sex or sexual orientation. Some geographical areas seem to be more tolerant than others particularly larger metropolitan areas.

Recently in the Cincinnati Enquirer there was an article discussing how one couple was conducting their own experiment where they were going to try to see if they could only use businesses, stores and other services that were owned by African Americans. This was for two reasons and the first was to bring attention to the fact that this particular minority group owns a very small percentage of businesses in this country. The second was to simply support and promote those that do run their own companies and that going out of their way to drive to a smaller grocery store was worth it to support another person within their particular minority group.

Businesses that are promoting their particular minority niche are increasing their business because of this. Some non minorities are claiming that this is a form of reverse discrimination but it is not claiming only the minority can frequent their business they are just simply letting those minorities know they are welcome to do business there without discrimination.

For more than 20 years the rainbow flag has been a symbol of the gay community. It has always been known that stores that wanted to support this minority group and to let them know they would not be discriminated against would put a small rainbow flag sticker in the front window of their business simply claiming it was either owned by someone that was gay or more times than not, simply do not discriminate against gays and welcome them to do business in their shop. With technology, many businesses are now letting their support of these groups be known via website and not just a sticker in the window.


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