Outline First
Before starting to write any section in full, take a quick sweep through the outline of the entire plan. Jot down everything you know about each section within and highlight where sections pose questions for which you don't know the answers yet (such as "Who are my competitors?"). You will finish this quick process with a much better grasp of what you know, what you don't know, how much time will probably be required to find the answers you need, and where you should probably begin.
Make Sure Sources Are Relevant
When finding existing data on the cafe industry or coffee consumption, make sure that sources are clearly relevant to your venture and are from reputable sources. You should feel comfortable proudly display the source of the data in your plan, inviting readers to look into the original document if they choose. Data must be pretty recent to be relevant and must be from experts or organizations who have familiarity with the industry. Also, consider that the average coffee drinking in California may be very different from that of Florida or Alaska. Find data relevant to your geographic location and the demographic of customers you will have.
Would a Graphic or Chart Work?
For every long piece of narrative you write, take a second look at whether the relevant points could be expressed through a chart or graph, or supported with a photo or graphic. For example, logos of competitors or potential partners may jog the memories of readers, give them a better idea of the type of business you are describing, or at least provide some visual interest to their descriptions. A photo of the location you plan for your cafe and its immediate neighbors is another great illustration. Graphs and charts should be well labeled and unambiguous. They must make the plan simpler to read and never more complicated.
Eric_Powers
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