1. Planning - To be a successful person, you must be prepared to look ahead. Planning is important. The key to controlling your fear of failure at an early stage is to plan and know your capabilities to handle your business with whatever capital, asset, etc., that you have. Access the market and understand it. Know what your customers need and at what season. Make a way to create an atmosphere of good business relationship with your customers - let them understand you and your business proposal.
2. Launch Out - Always remember from where you're coming. Do not enter the market solely to beat competitors and drive them under, rather follow your business plan/proposal and device means to achieve it. Win the confidence of your customers right away by letting them know what's in your business plan for them.
3. Do Research/Study The Trend Of The Market - Take a market research and discover the ratings of your product/services. Talk to people individually, more especially, your customers. In your discussions, always try to avoid words that can make you lose credibility - do not sound inferior or inexperienced in the presence of your customers. In the case of bad product report, always remain firm to your vision but flexible to their demands, promising to come up better next time. Encourage your customers and withdraw any bad product from the market with a promise of better packages next time. Stick to your promise. Make your customers happy.
4. Learn Something New - In your search for product testimonials, always endeavour to learn a new thing. Your competitors in the market are your best teachers. Study them and their products/services and use their knowledge to develop. Do not try to back out in the face of stiff opposition. Opposition brings with it great knowledge and wonderful ideas to fight it back. In the face or opposition and stiff competition, always see a way out because your business needs them to grow and flourish.
5. Be Practical/Take Risk - Practicing your ideas and taking a little risk will reduce fear and nervousness about making it work in the midst of opposition. Avoid believing wholly every idea or strategy that others have previously used, for this will make you feel unknowledgeable and not original. Build up a business strategy for yourself and carefully define a pattern for your business and have your customers educated properly on this pattern. This gives you the trademark and originality that you require.
6. Maintain Your Integrity - The temptation to cut corners in business is higher during the period between when you start business and when profit is yet to show up. There are not enough money to keep things running smoothly as they should. This can lead to reduction in size or quality of products/services, issuance of dud cheques, despite the consequences of doing so, etc. With all these, instead of growing your business, you help to run it down thereby jeopardizing the lives and aspirations of many dependents and consumers of your products/services. All these tell a bad story about your integrity.
In other words, when your business survive the troubles of the time and you make it to the top, there is another monster to fight with - stardom! Managing stardom has a lot to do in your business life, because your fame may reach a point, where you no longer look like yourself or an entrepreneur, but you start seeing yourself as a god and a dictator, forgetting exactly where you are coming from. No matter what you have become lately, do not forget that your customers made you. As a result, you owe a lot to the society in which you live. Always reflect and remember those you edged out or pushed by the side and help to build them up.
Finally, do not forget to take pride in your business, for therein lies your future - take pride in your integrity, for it is your greatest asset to achieve longevity.
Vitus_Ejiogu
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